Starbucks, the coffee chain that started off as a humble discount coffee chain, has changed its name to “Starbucks.”
The decision follows a boycott from several major coffee chains, including Whole Foods, which is also a Starbucks customer, and Whole Foods CEO Tom Perriello.
Walmart, the world’s largest retailer, has said it will stop stocking “Starbuck” brands, including Starbucks, because the company’s parent company, Starbucks Holdings, failed to make significant investments in its coffee business.
Wal-Mart said on Tuesday it will remove “Starbucks” from its shelves in September, in a move that follows a massive boycott of the company by the coffee industry.
WalMart said in a statement that the change in name was due to “the fact that Starbucks has failed to achieve significant investment in its core coffee business and the significant costs associated with its continued business in the same segment.”
Walmart’s move to stop stocking the “Star” brand comes as the company prepares to unveil plans to merge with the nation’s largest grocery chain, Kroger.
The move will be announced Wednesday, as Walmart will unveil its first annual financial results for fiscal 2018, which will be released Thursday.